Founders in Saigon move fast. Your leadership team should keep up.
We find, vet and match senior operators who have built and scaled companies before, and who embed part time to bring structure, investor credibility and experience to a Ho Chi Minh City start-up.
The leadership gap in a Saigon start-up
In one of Southeast Asia's busiest start-up cities, the same gaps open at each stage:
Pre-seed: founders doing everything
Product, sales, finance and hiring all sit with two or three people, and runway decisions are made on instinct.
Seed: growth exposes the gaps
Customers are arriving, the team is growing, and reporting, sales process and marketing are all improvised.
After seed: investors ask for more
Funds expect proper reporting and operating discipline, but the revenue for full-time executives is still some way off, and experienced managers are hard to hire.
Before Series A: no time to wait
The data room must be ready, the leadership team must look credible, and a permanent search would take longer than the round.
An experienced fractional executive, matched from our collective, brings the missing seniority at each stage for the days it is needed, while you keep runway for the product and the team.
Who this is for, and who it is not
Best for
- Founders wearing every hat with no senior cover where it matters most
- Pre-seed to pre-Series A companies that need structure before they can fund it
- Teams that need investor-grade finance, reporting or operations at speed
- Startups scaling headcount faster than their processes can hold
- Founders who want to protect the cap table while adding senior leadership
Not for
- An idea with no product or traction to build structure around yet
- A role a capable full-time hire is already ready to own
- Founders looking to outsource a function rather than lead it
- A single deliverable an agency or contractor could hand back
What a start-up gains
Experienced operators who have been where you are going, with our governance around the engagement.
Senior help in weeks
Our usual pace is two to three weeks from brief to embedded, which matters in a market where senior hires are slow to find.
Experience of the local funding scene
Where the brief needs it, we match a CFO familiar with how domestic and regional funds investing in Vietnam assess a company.
Credibility at the table
An experienced CFO beside the founders in investor meetings shows that the business is run with discipline.
A collective, not one person
Your CFO can consult a CTO about infrastructure costs; your CMO can test a launch plan with a COO. One engagement opens the door to many senior peers.
Grow the team step by step
Begin with one executive and add another when the stage requires it, without reorganising what already works.
From first call to embedded operator
We move at startup speed.
Tell us your stage
Where are you in the journey? What are the gaps? What does the next 90 days need to deliver?
We match the right operator
From our vetted collective, we introduce the fractional executive matched to your stage, sector, and culture.
Embedded within weeks
Your fractional embeds with your team, begins the scoped work, and operates with real accountability.
Scale the stack
As you grow, add further specialists from the collective. We coordinate them so they work as a coherent team.
Which leader for your stage
The gap that slows a startup changes as it grows. Here is where most founders feel it first, and who owns it.
Where a Saigon start-up usually starts
The first role depends on where the gap is widest today.
Our operators have built and scaled at
